The content on your brand's website determines whether your brand will meet potential customers who need your service and / or products and search the search engines to meet that need. Knowing what your target audience, the service you offer and / or searching for the product in search engines, blending these words with the content of your website, maximizes your brand in the search engines and allows your audience to choose you. With the right keywords, you have taken the first step to maximize your brand. Welcome to the world of SEO!